Start Keto is a project that I started in order to develop my SEO and digital marketing skills. Keto, for those who are unfamiliar, is a specific diet, commonly associated with weight loss, where carbohydrates are restricted, and fat intake is increased.
Having personal success with the diet/lifestyle, I tried my hand at producing content for the niche to help inspire and guide those looking to change their lives.
Keep in mind that this is still a new project (December 2014) and will be updated with future results.
Specific tasks I assigned myself for this project include:
Search Engine Optimization
- On-page optimization (meta tags, URL structure, image optimization, schema markup)
- Backlink and outreach (find relevant sites to implement links, interact with communities and develop awareness)
- Monitor Google Analytics to track effectiveness of implemented changes
- Monitor Google Webmaster Tools for search visibility, crawl errors. Upload robots.txt and sitemaps.
- Manage social media presence
- Reach out to influencers and individuals to establish awareness
- Attract followers and drive engagement
- Plan and write SEO-friendly articles
- Perform keyword research (Keyword Planner, analyzing competitors)
- Use Photoshop to optimize images for web (reducing server bandwidth and page load speed)