After starting numerous websites from scratch, it taught me that results don’t happen overnight. While that may seem obvious, there are still many people, and companies buying into these black hat SEO services, promising to give them near instant results. It’s hard to fault them for wanting quick results since, you know what they say, time is money. But, if you want long term results, you’ll have to suck it up and wait it out.
Why you can’t rush SEO results
Search engines are always evolving
Back in the day, you could enjoy a nice instant rank boost by using some linking service, or by stuffing a few extra keywords onto your page. This led to people basically cheating their way to the top of the SERPs, which resulted in poor quality content for the end-user. With each new Google animal update, their search algorithms become one step closer to achieving human like behavior and aren’t fooled as easily. Google takes all kinds of ranking factors into consideration to provide the highest quality results possible for the searcher.
Each site, industry, and niche have a unique audience base. Common strategies won’t yield results if you don’t understand what your users are looking for. Instead of buying links, and cheap articles in hopes of making a quick buck, really take the time to research your audience and create content that they would want. Over time, you’ll not only build a loyal following, but also build the almighty authority within your niche.
The bottom line is, whenever you’re performing SEO work, creating content, or optimizing your site, make sure you look at it from a human perspective, rather than what a robot (Google) would want.
Backlinks come with time
We see these all the time, services offering 10,000+ quality backlinks for a few hundred bucks. Sounds like a great deal until you’re hit with a big fat penalty from Google, and you’re short a couple hundred dollars. While links are still one of the most important factors when it comes to ranking, the quality of backlinks overtakes the quantity.
I know a lot of people who thought, more backlinks would mean better rankings, and rushed off to purchase hundreds of links. The only problem is how easy it was to spot the purchased links. Unless you’re working with an extremely reputable dealer, chances are, the seller just wants your money. What they’ll do is automate the linking process, and send thousands of spammy looking links within a week.
What you get are referrals from completely unrelated sites, and identical anchor texts across the board, making it very easy to spot.
When it comes to backlinks, they don’t happen overnight. Natural links will gradually happen over time. If you create quality, shareable content, it’s only a matter of time before people begin to link to your site. Over time as your site grows, so will the number of referring sites.
It’s also difficult to manipulate legitimate anchor text. Seeing how everyone has a different mindset, the way your site is linked will vary from person to person. If all of your backlinks have the exact same anchoring terms, it will definitely raise some flags on Google’s radar.
Obviously link building is an important part of SEO, so what can you do instead? For smaller sites, you can reach out to the community by contacting other site owners, or commenting just to get your name out there. Make an effort to get to know your audience and you will be rewarded down the road.
For larger companies, it may be better to aim for press releases or contacting news agencies to build publicity, and get your name across.
Now that we’ve established it takes time for SEO to work its magic, I know what you’re asking. How long does it take to see your SEO results?
If you’re starting a brand new site, expect the first few months to be slow since your domain hasn’t aged yet, and likely isn’t too trusted by Google. Within those first few months, you should focus on producing quality content, and building links to build your credibility. After that initial hurdle, then you’ll begin to see the results you’ve been slaving away for.
Even for more established sites, expect to wait 2-3 months before seeing any meaningful results. If you’ve implemented an effective SEO campaign, you shouldn’t notice an instant boost in rankings. As mentioned earlier, natural link building takes time. As long as you focus on user experience, making your content visible (social media), and continually work on other SEO efforts (backlinking, targeted content, on-page optimization, etc.), you will notice an increase in growth.
If you’re a business, you should always be looking for sustainable growth, rather than short term results. Sure you could try out a private blog network, but you run the risk of completely ruining your site, and having to go through the hassle of removing a penalty.