Hi, I’m Andrew Ly, a Toronto SEO specialist! I currently work at Great-West Life, one of Canada’s largest insurance and group benefits provider.
Prior to joining Great-West Life, I worked agency side, helping startups and Fortune 500 companies accelerate their growth. I have worked with all types of companies, ranging from small legal firms to enterprise clients, providing and implementing strategies to improve their organic search visibility and conversion rates.
Some of the clients I’ve worked with include:
- LG Electronics
- YUM! Brands (Pizza Hut, KFC, Taco Bell)
- Dairy Queen
- Bayer Brands
- Mars Brands
- Nestlé Brands
- Touch Bistro
- Public Storage
- and many more!
I have taken part and spoken at several local marketing related events, including an SEO Q&A panel session. I was also a guest speaker for Seneca College’s Search Engine Strategies (SMD103) course to introduce students to the concepts of SEO and teach them how to begin ranking a site within search.
I have a solid grasp of search engine optimization and experience with increasing organic search traffic. I dove head first into the world of search by starting my own websites. From there, I read, implemented, and tested optimization techniques to learn what it takes to improve search visibility and more importantly, how to drive more leads. I’ve managed to start several niche sites from scratch and grow them all the way up to thousands of monthly organic visitors that generate self sustaining revenue.
Areas of Expertise
Keyword Research & On-Page Optimization
Identifying high search volume queries that align with user search intent to drive the right traffic to your site and increase leads for your business. This includes finding the right mixture of top, middle and bottom of funnel keywords as well as a balance of LSI (latent semantic indexing) and other relevant queries.
Schema implementation is also another emerging trend that many sites just can’t seem to get right. Proper markup on your site will help Google understand the context better as well as increase the likelihood of those much desired rich snippets (significantly increase CTR).
Leveraging the keywords and topics identified within the research process and conducting in-depth competitive analysis to create content that not only ranks, but drives user engagement.
Ensuring that your site is readable and indexable by Google, otherwise all of your valuable content will be invisible to your customers! I also specialize in optimizing user-experience by optimizing the site architecture (internal links), page speed optimization and optimizing the efficiency of how Google’s bots crawl your site.
Local Search Optimization
Making sure that your local business listings are optimized and properly categorized. This also includes building highly authoritative citations to help improve the strength of your map listing.
For national, multi-location businesses, listing accuracy is crucial to be visible to your customers. Bulk sheet management and information accuracy is a key part to any large scale local SEO campaign.
Site Wide SEO Audits
The whole package deal which means auditing your site’s technical, on-page and off-page (backlinks) elements and identifying opportunities that will yield the quickest results.
For more information, take a look at my LinkedIn and portfolio. Also, check out my digital marketing blog for my latest ramblings and findings in the world of search. Feel free to connect or contact me if you’re interested in discussing more about search optimization!